Shortcuts

Type one word. Get the answer.

30 shortcuts that read your real store, ad and Amazon numbers, find where the money is, and tell you what to do about it. New here? Type /start, say what you do, and it runs the first one for you.

How to get them
You/adloss

Three products lost money after ads in August, $4,870 in total.

Example answers with made-up numbers. Yours come from your own data.

Start in three steps

Shortcuts run in Claude Code and in Claude on the web. Each one reads your own data and answers in plain words.

  1. Connect Synthesis

    Open Terminal on your computer and paste this once. It installs Claude Code if you need it, adds Synthesis, and signs you in.

    command -v claude >/dev/null 2>&1 || curl -fsSL https://claude.ai/install.sh | bash; export PATH="$HOME/.local/bin:$PATH"; claude plugin marketplace add https://synthesisintelligence.ai/cli/marketplace.json && claude plugin install synthesis@axiom-synthesis && claude plugin install synthesis-design@axiom-synthesis && claude mcp login plugin:synthesis:synthesis

    Using Claude on the web? Connect it here.

  2. Type /start

    In Claude Code, type /start. On the web, type start. Then say what you do: the ads, the Amazon account, the numbers, stock, or customers.

  3. Your first answer

    It runs the first shortcut for your job on your own data right away, then tells you which one to try next. Every shortcut below works the same way.

Every shortcut, by job

Advise reads and recommends. Prepare hands back a file or a change list you apply. On a schedule repeats by itself. Nothing changes in any account unless you do it.

Everyone (start here)

Before anything else, check that your data is fresh.

On a schedule

Is all my data fresh?

Example answerMeta stopped updating 6 days ago, so ad numbers end there.

You get every connected source checked, and a short list of anything stale or broken, with the fix

Repeats by itself only in Claude Code on a computer that is on at that time. In the Claude app or website, run it by hand each time, or use a scheduled task if your Claude offers one.

See the whole example
Meta stopped updating 6 days ago, so ad numbers end there. Reconnect it on the Connections page. Everything else is current.

I run the ads (Meta, creative, landing pages)

Start with /adcheck

Advise

Check my ads

Example answer3 checks failed, and the biggest touches about $6,100 a month of ad spend.

You get one health check across every ad account: what failed, ranked by dollars a month, what could not be read, and the three fixes to make first

See the whole example
3 checks failed, and the biggest touches about $6,100 a month of ad spend.
Meta: 9 ad sets get under 50 purchases a week and hold 70% of spend ($6,100 a month).
Amazon: $2,300 in 30 days went to searches with 10+ clicks and no orders.
Google: searches that are not your own name return 0.62 per dollar ($1,000 a month short).
Checked 9 of 11; Meta ad rankings and frequency could not be read.
Fix first: merge the small ad sets, then block the wasted Amazon searches.
Advise

Check the ads I just launched

Example answer12 new ads: 2 to fix before they spend, 4 running with fixes, 6 ready.

You get every new ad checked one by one: what to fix before it spends, what to fix while it runs, and what could not be checked

Needs Meta connected. The product and money lines come from the brand's own ad rules; without them, cost per sale is shown and not judged.

See the whole example
12 new ads: 2 to fix before they spend, 4 running with fixes, 6 ready.
Fix first: two cleanser videos send people to the serum page.
Running with fixes: 4 agency ads have no tracking tags on their link.
Could not check: 3 videos say nothing about their product in their name; watch the first seconds.
Advise

Which Meta ads lose or make money

Example answerLast 7 days: $4,200 on 18 ad sets bought 210 sales at $20 each, under the $24 a sale you can afford.

You get ad sets and ads losing money, ads ready for more budget, and what to watch, each with its cost per sale against the keep line

Needs Meta connected and the brand's money lines set: the no-sale line, the keep line and the sales needed before judging.

See the whole example
Last 7 days: $4,200 on 18 ad sets bought 210 sales at $20 each, under the $24 a sale you can afford.
Losing: one ad set spent $70 with no sale (no-sale line $50).
Ready for more budget: 3 ads at $13 to $16 a sale with 9 or more sales each.
Watch: 4 ad sets over $24 a sale, with too few sales to call yet.
Prepare

Build a landing page from the kit

Example answerYour five-reasons page for the 3-pack is built on a hidden copy of the store, and every price on it matches the cart.

You get A finished landing page on a hidden preview copy of the store, every price proved against the cart, shown on a phone, a tablet and a computer

Needs Claude Code with the Shopify CLI signed in to the store by the person. The page goes on an unpublished theme; the live store changes only on their yes.

See the whole example
Your five-reasons page for the 3-pack is built on a hidden copy of the store, and every price on it matches the cart.
Prices proved: 1-pack $24, 3-pack $60 with its code, 3-pack + add-on $75.
Phone: buy button in the first screen, sticky bar shows on scroll. Tablet and computer fine.
Not checked: the shipping rates under the button; confirm them in Shopify's shipping settings.
Prepare

Write ad copy for every buyer stage

Example answerAll your current ads talk to people who already know your product, and none to people who only know the problem.

You get ad copy for one product written five ways, from people unaware of the problem to people ready to buy

See the whole example
All your current ads talk to people who already know your product, and none to people who only know the problem. Problem aware: Tired of a routine that takes 20 minutes? Most aware: Your kit is 20% off through Sunday.
Advise

Does Meta grow your Amazon sales?

Example answerEach extra $1K on Meta adds about $1.5K in Amazon sales, with medium confidence.

You get Amazon sales added per $1K on Meta, how sure we are, and the test that would settle it

Needs enough weeks of Meta and Amazon data, ideally six months or more.

See the whole example
Each extra $1K on Meta adds about $1.5K in Amazon sales, with medium confidence. The lift shows up in branded searches about a week later.
Advise

Find your next product in search demand

Example answerOne search for a sensitive version of your product type gets about 38,000 searches a month, and the top results have weak ratings.

You get searches where shoppers want something you don't sell and the shelf is weak, ranked by demand

See the whole example
One search for a sensitive version of your product type gets about 38,000 searches a month, and the top results have weak ratings. It is your strongest new product idea.
Advise

Is all your marketing paying, together?

Example answerEvery ad dollar returned $4.10 of total sales in September, down from $4.80 in June.

You get your whole-business return on ad spend by month, and marketing as a share of sales

See the whole example
Every ad dollar returned $4.10 of total sales in September, down from $4.80 in June. Marketing is now 24% of sales against 21%.
Prepare

Where should the next ad dollar go?

Example answerMove $6,000 a month from Meta to Google brand search, and the middle case adds $14,000 in sales.

You get A budget split for next month, based on what the next dollar buys in each channel

See the whole example
Move $6,000 a month from Meta to Google brand search, and the middle case adds $14,000 in sales. Meta's next $10,000 returns about 1.6x. Google brand search returns 6x and is held back only by its budget.

I run the Amazon account

Start with /adloss

Advise

Find ads that lose money after product cost

Example answerThree products lost money after ads in August, $4,870 in total.

You get products whose ads turn a profit into a loss once product cost is counted, with the dollars at stake

See the whole example
Three products lost money after ads in August, $4,870 in total. Your 2-pack makes $3.10 a unit before ads and spends $4.40 a unit on them. Cut its ad budget by half or raise the price $2. The other 21 advertised products made $38,200 after ads.
Advise

Who's stealing your search shoppers?

Example answerOne rival takes 18% of clicks on 7 of your top 10 searches, up from 9% a month ago.

You get the named rival products winning shoppers on your searches, and which of your searches each one threatens

See the whole example
One rival takes 18% of clicks on 7 of your top 10 searches, up from 9% a month ago. You take 11%. It is $3 cheaper and has 2,000 more reviews. It is the one product to watch. The second rival only shows on two searches and is flat.
Advise

Catch Amazon fee overcharges

Example answerOne product's fulfilment fee rose from $4.12 to $5.38 per unit on Sep 9, about $2,900 a month.

You get every product whose Amazon fee per unit jumped, and what it costs you

See the whole example
One product's fulfilment fee rose from $4.12 to $5.38 per unit on Sep 9, about $2,900 a month. It was likely re-measured into a larger size tier.
Prepare

Build the keyword bid change sheet

Example answer38 keywords bid above what their product can afford. Cutting them to break-even saves about $2,150 a month at today's clicks.

You get A ready-to-upload sheet of bid cuts and raises by keyword, each tied to the product's real break-even

See the whole example
38 keywords bid above what their product can afford. Cutting them to break-even saves about $2,150 a month at today's clicks. 11 keywords earn well under break-even and are worth raising. File: bid_changes_week41.xlsx, ready for bulk upload.
Advise

Are your ads buying sales you'd get anyway?

Example answerOn your best seller, 71% of units are credited to ads and most of that spend is on your own brand name.

You get products where ads mostly pay for sales that would have happened anyway, with a test to prove it

See the whole example
On your best seller, 71% of units are credited to ads and most of that spend is on your own brand name. Organic units did not fall in the two weeks ads were paused in June. Test it: cut branded bids 50% on this one product for 3 weeks. Spend at stake about $3,600 a month.
Advise

Did that deal make money?

Example answerThe last big deal event added about $200K in sales but only about $20K in profit.

You get the profit the deal really added after the discount, the ads and the dip that followed, and whether to run it again

See the whole example
The last big deal event added about $200K in sales but only about $20K in profit. Most of the extra sales were pulled forward from the weeks after.
Prepare

Get ready for the next big Amazon sale

Example answer4 of your 12 event products are not ready. Your best seller will run out on day 2 of the event at last year's lift.

You get A go or fix checklist three weeks before a big sale event, one line per product, with what to fix by when

See the whole example
4 of your 12 event products are not ready. Your best seller will run out on day 2 of the event at last year's lift. One product lost the buy box 3 days this month. Your two main campaigns cap out by mid-day already. Fix stock first: inbound must be checked in by the cut-off date Amazon gives in Seller Central.

I own the numbers (founder, finance)

Start with /whyprofit

Advise

Why did profit move this month?

Example answerProfit fell $212,000, from $96,000 to a $116,000 loss. Lower sales took away $140,000 of gross profit.

You get A line-by-line walk from last month's profit to this month's, with the dollars each line added or took away

See the whole example
Profit fell $212,000, from $96,000 to a $116,000 loss. Lower sales took away $140,000 of gross profit. Marketing rose $58,000. A one-off tariff refund last month made the prior month look $40,000 better than normal.
Advise

Which products actually make money?

Example answerThree products lose money after ads. The worst, a single-unit pack, loses about $1.05 on every unit sold.

You get every product's profit after fees, ads, returns and product cost, ranked, with the money-losers named

Works where product costs are entered. Products with no cost are flagged, not guessed.

See the whole example
Three products lose money after ads. The worst, a single-unit pack, loses about $1.05 on every unit sold.
Advise

What happens if you change the price?

Example answerAdding $2 to your best seller: about a 70% chance profit rises, with a range from a $5,000 loss to an $18,000 gain a month.

You get how much volume a price change can lose and still pay, and the odds once buyer reaction is known

Checked on one brand so far. Treat the odds as a guide until a second brand confirms them.

See the whole example
Adding $2 to your best seller: about a 70% chance profit rises, with a range from a $5,000 loss to an $18,000 gain a month.
Advise

A cost went up. Now what?

Example answerA 12% tariff adds $0.38 a unit to your best seller, about $11,000 a month.

You get what a supplier or tariff increase costs a month, and three priced responses: absorb it, raise price, or change the pack

See the whole example
A 12% tariff adds $0.38 a unit to your best seller, about $11,000 a month. Absorbing it cuts its margin from 31% to 27%. A $1 price rise covers it if you lose fewer than 9% of units, and the scenario puts the chance of losing money on the rise at 22%.
Advise

Catch Amazon fee overcharges

Example answerOne product's fulfilment fee rose from $4.12 to $5.38 per unit on Sep 9, about $2,900 a month.

You get every product whose Amazon fee per unit jumped, and what it costs you

See the whole example
One product's fulfilment fee rose from $4.12 to $5.38 per unit on Sep 9, about $2,900 a month. It was likely re-measured into a larger size tier.
Advise

Was it price, volume or mix?

Example answerAmazon revenue grew $318,000 year over year, but deeper coupons took $121,000 of it back.

You get how much of a revenue change came from more units, from price, and from selling a different mix

See the whole example
Amazon revenue grew $318,000 year over year, but deeper coupons took $121,000 of it back. Volume added $402,000. Mix added $37,000 as buyers moved to bigger packs.
Advise

What if we lost our biggest one?

Example answerOne product is 44% of Amazon profit, the highest dependence in the business.

You get how much rides on one channel, account, product or supplier, and how exposed that leaves you

See the whole example
One product is 44% of Amazon profit, the highest dependence in the business. Amazon is 58% of company revenue. Your largest retail account is 14%. One factory makes 71% of product by spend. The product dependence is the one a single bad review wave or stockout could break.

I run stock and operations

Start with /stockout

On a schedule

Warn me before we run out

Example answerTwo products could run out within 30 days. Your best seller runs short for 4 days around the 19th before its moving stock lands — about 390 sales.

You get A morning heads-up only when a product will run out, with the date and the sales at risk

Repeats by itself only in Claude Code on a computer that is on at that time. In the Claude app or website, run it by hand each time, or use a scheduled task if your Claude offers one.

See the whole example
Two products could run out within 30 days. Your best seller runs short for 4 days around the 19th before its moving stock lands — about 390 sales.
Prepare

What to reorder, and the PO to send

Example answerOrder about 18,000 units of your best seller by the 12th to cover the holiday rush.

You get how much of each product to order and by when, with a purchase order drafted for you to check

Lead times come from your sheet or your operator inputs. Products without one are flagged.

See the whole example
Order about 18,000 units of your best seller by the 12th to cover the holiday rush.
Advise

Can we afford this order?

Example answerThe $420,000 order covers 120 days of your best seller and stops a stockout on November 18.

You get whether a purchase order fits your cash, what sell-out it prevents, and the chance it ties up cash too long

See the whole example
The $420,000 order covers 120 days of your best seller and stops a stockout on November 18. Cash after the deposit falls to $210,000, below your $250,000 floor for three weeks. Splitting it into two orders 45 days apart keeps you above the floor with a 9% chance of running short.
On a schedule

Weekly Inventory Report

Example answer3 products are sold out, 1 more runs out in 15 days.

You get every Monday, one email: what is sold out or runs out within 30 days, what runs out in the next 90, where your stock sits, and what is on its way, with the full detail as a spreadsheet

Turn it on and we email it to you every Monday from our server, with nothing to keep running on your side. Send it now sends this week's to you straight away.

See the whole example
3 products are sold out, 1 more runs out in 15 days. Act now: your second-best seller sold out while selling about $190 a day, with nothing on the way. Coming up: your top seller runs out in 46 days with 6,200 on the way. 482,000 units at Amazon: 46% ready to sell, 33% moving between warehouses. 46 open shipments, 249 units Amazon no longer expects.

I look after customers and repeat buyers

Start with /ltv

Advise

Which first product makes the best customers?

Example answerCustomers whose first order was your second product are worth about 1.6 times those who started with your best seller, a year later.

You get customer lifetime value by the product they bought first and the channel, and which product to lead with

See the whole example
Customers whose first order was your second product are worth about 1.6 times those who started with your best seller, a year later. That makes the second product the cheaper way in.
Prepare

Turn reviews into selling lines

Example answerBuyers love that it is gentle to use, and their top complaint is that it does not stay in place.

You get what buyers love and complain about, written as FAQ answers, listing bullets and ad angles in their own words

See the whole example
Buyers love that it is gentle to use, and their top complaint is that it does not stay in place. The praise is your next ad angle. The complaint belongs in the FAQ and the how-to image.
Advise

How fast does a new customer pay back?

Example answerA new website customer costs $58 and earns it back in 3 months.

You get months to earn back the cost of a new website customer, set against how each month's customers have spent since

See the whole example
A new website customer costs $58 and earns it back in 3 months. Over the last 90 days, ads pointed at the website cost $41,000 and won 710 new website customers. At a 62% margin, customers won in March passed $58 in month 3.

Every other automation runs with /go and its name, like /go win-back list. /deep runs a longer, checked analysis on our servers. /setup checks your connection.